“Sculpture is the art of the intelligence”, said Pablo Picasso. Books lend themselves to more than just reading. The Walk of Ideas was conceptualized as part of a campaign called Deutschland – Land der Ideen (Welcome to Germany – the Land of Ideas). It comprised a set of six sculptures in Berlin, designed by Scholz & Friends, one of Europe’s largest advertising agencies, for the 2006 FIFA World Cup football event in Germany. The sculptures were were put up between 10th March and 19th May 2006, and were on display until September 2006. They were placed on central squares in Berlin’s city center.
The six sculptures included Modern Book Printing, Milestones of Medicine, Masterpieces of Music, The Automobile, The Modern Football Boot, and The Theory of Relativity. The sculptures were built using neopor – a graphite polysterene foam for construction materials, and coated with a white varnish. The production time for each sculpture was about two months, with on-site assembly spanning three days. Plaques were created in both German and English, with details on the symbolism of each object.
Der Moderne Buchdruck (Modern Book Printing) was installed on 21st April 2006 at Bebelplatz, opposite the Humboldt University of Berlin. The 12.2 meter structure took three days to assemble on the Unter den Linden street. The steel structure held seventeen “book” segments of different sizes, each representing a different author’s name. Inclusive of the stabilizing ballast weight, the overall weight of the “book tower” amounted to thirty-five tons. The seventeen books were stacked, with their spines prominently displaying the names of German poets and writers. The sculpture was said to be erected in memory of Johannes Gutenberg, who invented the printing press in Mainz around 1450 and introduced printing to Europe. Gutenberg had even created the first bestseller in history – the Gutenberg Bible – the first major book printed in Europe using mass-produced movable metal. It marked the age of the printed book in the West.
Here are the author names displayed on the spines, starting from the topmost:
Georg Wilhelm Friedrich Hegel
The Brothers Grimm
Gotthold Ephraim Lessing
Thomas Mann and Heinrich Mann
Johann Wolfgang von Goethe
I will be covering the remaining five sculptures in subsequent blog-posts.